Technical SEO in Winchester
Turbocharge Your Website Performance with Technical SEO
Fine-tune your website’s mechanics for optimal Search Engine Rankings with Technical SEO.
Understanding Technical SEO
Technical SEO refers to the process of optimising the technical aspects of your website to improve your visibility in search engine results. Our service involves enhancing your site's technical elements, making it easier for search engines to crawl and index your content.
Site Speed Improvement
Ensuring your site loads quickly improves user experience and search engine rankings, helping people find what they need, when they need it.
Mobile Optimisation
Your site needs to be responsive for various devices and screen sizes. You never know who or how someone might visit your website.
Broken Images & Links
Google doesn’t want to promote unfinished or broken websites. The least we can do is ensure that images and links are functioning.
404 Errors & Redirects
Navigating through 404 errors is like clearing obstacles from a path, ensuring a smooth and uninterrupted journey for your website visitors.
Correct Heading Structure
Correct heading structure is crucial for organising content in a logical and hierarchical manner, enhancing both user accessibility and the relevance of your content.
Meta Titles & Descriptions
Optimised meta details can dramatically boost visibility and attract more clicks. Acting as your digital storefront, they entice potential visitors with a compelling glimpse into your content.
Adding Image Alt Tags
Adding alt tags to images provides another opportunity for indicating target keywords Google, while also assisting with accessibility.
XML Sitemaps
One of the areas that can often be forgotten or not done at all, ensuring you have an accurate and up-to-date sitemap is crucial for Google to understand and crawl your site.
Why Choose SearchWave for your
Technical SEO?
Professional Strategies Tailored to your Goals
No two businesses are the same. Your uniqueness defines your SEO strategy.
End-to-End SEO Services covering all areas
Technical, On-Page, Off-Page, Content, Analytics, Everything.
Personal approach to understanding your business
It's important to familiarise the who, what, when, where and how of your business.
8+ years of experience in SEO services
Although they say an SEO service is only as knowledgable as their last algorithm update.
Website Audits & Results
Improved Site Health, Functionality & User Experience
What should I expect from a Technical SEO project?
Technical SEO is a vital component of a comprehensive SEO strategy. By ensuring your website is technically sound, you’re setting the stage for successful content optimisation, user engagement, and ultimately, higher search engine rankings.
Before starting any work, a thorough site audit will be conducted on the site to highlight any critical errors, moderate warnings and minor notices that may be impacting your website. This will be produced as a percentage score out of 100%.
Following the audit, we will periodically tackle each issue highlighted in the audit. Starting with the most critical and working down to the more minor issues. Once all work has been completed, you will receive a comparative report showing the list of improvements and your final site health score. We aim for a site health score of 90%+ on every site we audit.
What’s next after my Technical SEO has been improved?
Once your Technical SEO has been improved, the foundations are set to begin optimising your content and improving your pages.Â
At SearchWave, we like to move onto the On-Page SEO changes necessary to really impress your users and commit them to make a purchase or send an enquiry. This will include a mix of cosmetic improvements, as well as making sure your content is rich in targeted keywords.
Technical SEO is the process of optimising the technical “backend” aspects of a website to improve its visibility in search engine results. It involves enhancing the site’s structure, making it easier for search engines to crawl and index content.
Technical SEO is crucial in helping search engines access, crawl, interpret, and index your website without any issues. It’s the foundation that allows your content and keywords to be valued and ranked.
It’s advisable to conduct a technical SEO audit at least twice a year. However, if you frequently update your site or implement new features, more regular audits may be necessary to identify and fix issues promptly.
Site speed is one of hundreds of ranking factors for search engines like Google. Faster loading times improve user experience by displaying the content users are looking for instantly, as a result, reducing your bounce rate.
If you can show your users the information quickly and efficiently, this can give Google greater trust in promoting your site higher in search results.
Mobile-friendliness refers to how well your website functions on mobile devices. With the increasing use of smartphones for web browsing, search engines prioritise mobile-friendly websites in their rankings.
It is suggested that over 55% of all internet users view webpages on a mobile device.Â
While basic technical issues can be handled by someone with general web management skills, complex issues and optimisations often require the expertise of a professional.
Hiring someone with technical SEO expertise can ensure your site is fully optimised and can effectively compete in search engine rankings moving forward.
Technical SEO lays the groundwork for every other SEO effort. Without a technically sound website, on-page and off-page SEO strategies (like content and link building) won’t be as effective.
All types of SEO work together to improve your site’s visibility and rankings however, without a high standard of technical optimisation, it can be difficult to get your site to rank well.
As you can imagine, all sites are built differently, with different volumes of content and pages. For this reason, it can be difficult to provide an exact answer.
Technical SEO can either be paid on a ‘per project’ or ‘per hour’ basis. Depending on your requirements and budget either option may be beneficial for you.
To receive a more accurate quote for your own Technical SEO improvements, please get in touch.
