SEO in Surbiton

Case Study:
360 Degree Clinic

See how we implemented a tailored Local SEO Strategy to target people looking for Aesthetic Treatments in the Surbiton area. 

Local SEO focused around key treatments offered in the Surbiton area

Navigating the online space doesn't have to be difficult with well planned, insight-driven Local SEO.

Case Study - 360 Degree Clinic - Site Health

Months 1-3

Research & Planning:
  • Keyword Research
  • Competitor Analysis
  • Google Analytics, Search Console & Tag Manager Setup

Technical SEO:

  • Fixed broken internal links.
  • Fixed broken images.
  • Added alt tags to all images
  • Optimised meta details 
  • Fixed heading structure.
  • Updated robots.txt file
  • Setup Conversion Tracking in Analytics & more.
Case Study - 360 Degree Clinic - On-Page

Months 3-6

On-Page Optimisation:

  • Content Optimisation
  • Improved Header Structure
  • Improved Keyword Density
  • Added Image Alt Tags
  • Improved CTA’s
  • Increased Internal Linking 
Case Study - 360 Degree Clinic - Blogging

Months 6-12

Blogging:

  • Content Planning & Research
  • 3 Key Treatment Focuses
  • FAQ-Based Blogs to answer client questions
  • Aftercare Guides 

About 360 Degree Clinic in Surbiton

Local Aesthetics & Wellbeing Clinic in the heart of Surbiton

360 Degree Clinic is an award-winning skin and wellbeing clinic located in the heart of Surbiton. Their team of experienced skincare and wellbeing practitioners is committed to making customers feel like the best version of themselves.

They offer a variety of specialist treatments such as Laser Hair Removal, Dermal Fillers, Microneedling, Blood Tests and much more. All treatments are performed at the clinic using industry-leading technology and the latest industry techniques to ensure an enjoyable experience with reliable results.

Their Challenge:

Before working with 360 Degree Clinic, they had a fully functional basic website containing their treatments and not much more. The issue was that it wasn’t performing well in search or bringing in the volume of leads necessary to fuel the business.

We have worked with the clinic for over 1.5 years now and have drastically improved their online visibility, providing a more consistent flow of enquiries for a variety of treatments.

This was made possible with the informed and strategically implemented Local SEO actions mentioned above. Below are some of the tangible improvements that supported their business goals. We look forward to the future and continued work with the 360 Degree Clinic team.

The Results

We have worked with 360 Degree Clinic for over 1.5 years and have drastically improved their online visibility, providing a more consistent flow of enquiries for a variety of treatments.

SEMRush - Visibility Improvements

37.56% Increase in Visibility & Rankings in 12 months

Keyword Improvements:

  • 18 first place positions for Surbiton-related Keywords
  • 9 Targeted Keywords in the Top 3 
  • 7 Targeted Keywords in the Top 10
  • 2 Targeted Keywords in the Top 20
Google Analytics - Traffic Improvements

78.98% Increase in Organic Traffic & Users in 12 months

Traffic Improvements:

Over the year, month on month improvements were consistently between a 6-15% increase.

Between months 6-12 we saw the most substantial gains in traffic increases.

Google Analytics - Conversion Improvements

55.56% Increase in Website Conversions in 12 months

Conversion Improvements:

Aside from the improvements in organic search enquiries, these improvements also had a notible impact on the volume of direct traffic enquiries and general footfall to the clinic.

"We've been getting the reward of good SEO status since Alex started working on our site. He's very good and approachable when you need him. Highly recommended"

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